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The last days of WD-50

WD-50 was a playful, challenging and wildly creative restaurant on the Lower East Side of New York created by chef Wylie Dufresne. For me it was a huge source of inspiration as I loved the incredible creativity of the food, the way that Wylie ran his team and everything the restaurant stood for.

WD-50 was a playful, challenging and wildly creative restaurant on the Lower East Side of New York created by chef Wylie Dufresne. For me it was a huge source of inspiration as I loved the incredible creativity of the food, the way that Wylie ran his team and everything the restaurant stood for. I had many mind-blowing meals including one where we went with an old friend, his wife and their 5-year-old son. Most restaurants would treat a table like with disdain but Wylie instead made an incredible meal for the adults but also made a custom meals for my friends 5-year-old son. The funniest part was I have never seen 4 adults fight a child for what was easily the best macaroni and cheese I have ever tried.

Many times I would send creatives from my team to have dinner at WD-50 because I thought it was creativity at its best and it was what we needed to replicate with our team. They took the same ingredients everyone else had and uses creativity, science and  teamwork to create something completely new. TIME magazine documented the last days of WD-50 as Wylie was forced to close the restaurant as a developer is building condos on the site. This video follows Wylie and his team for the weeks leading up to Nov. 30, 2014 when the restaurant closed. It was a sad day to see such a bastion of creativity close but I am excited to see what Wylie does next.

 

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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