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Weekly Inspirations: July 31st, 2015

Here are the things that I think are worth reading and checking out this week:

KLM’s new mobile app is contextual, real-time and personal

KLM airline’s new app is designed to anticipate its guests’ preferences and make customers’ experiences more streamlined. Obviously, users can book their flights, add extra baggage and check-in using the app. But, simply having a streamlined user interface is old hat. The app mainly behaves as a travel companion for hurried travelers. Each time a user opens the app, it provides the most important information for that particular moment and recommends the next action to take, in the context of their travels. Over time, the app will learn about a user based upon their habits. So, if a person always books a window seat, the app will start automatically suggesting it. Think Google Now for travel. This isn’t the first time KLM made traveling easier for its customers.  In February 2104, KLM allowed customers to pay for flights using social media.
Read the article here.

Google Search can now tell you when a store gets crowded

Google has a new way to help you dodge crowds. Today, the company announced a new feature in Google Search cards showing the busiest times for businesses and public places in Google search, broken down hour-by-hour by days of the week. The new feature should already be visible in the card for businesses listed in Search. The hope is the data will guide users away from long lines, and toward times when a given store is less busy.
Read the article here.

The Balance podcast

I recently started listening to and really enjoy The Balance post coast which is about creativity and the everything that fuels it. There are 39 episodes with stories that range from the Kayne West jacket exchange to a discussion of design sprint with the guy who created Google Venture’s design sprint process.
Listen to the podcasts here.

The fastest-growing mobile phone markets barely use apps

Africa and Asia, the two fastest growing mobile markets, aren’t very big on apps. The overwhelming majority of mobile internet activity in the regions is spent on web pages, according to a report released yesterday (July 28) by Opera Mediaworks. In Asia and Africa, websites made up 90% and 96% of mobile impressions, respectively, in the second quarter. Their habits are a sharp contrast to the US, where apps accounted for 91% of impressions. Globally, there’s a more even distribution, with apps making up 56% of mobile impressions and websites comprising the remainder.
Read the article here.

Why Product Thinking is the next big thing in UX Design

When thinking of User Experience, we often think of a simple, beautiful, and easy to use feature-set of a product, that makes the user’s life easier. But as a matter of fact, features are merely a small, fragile part of the product. They are only a few of many thinkable solutions for a user’s problem the product tries to solve. Thinking in products means thinking in specific user’s problems, in jobs to be done, in goals, and in revenues. This article is an interesting argument about how features don’t work without the product which is why designers should think in products first.
Read the article here.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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Copyright © 2015 Stephen Gates