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Weekly Inspirations: August 28th, 2015

Here are the things that I think are worth reading and checking out this week:

The Principles of UX Choreography

I went to college to study computer animation and I’ve always brought those into my UX design. I have always thought that the same principles of timing and using animation to tell a story held up every bit as well in UX as they did in using storytelling. This article Rebecca Ussai perfectly captures what I have always thought about the relationship between animation and UX in this fantastic and detailed article. I think it is a must read for anyone who is designing digital experiences.
Read the article here.

Black Arts: The $800 Million Family Selling Art Degrees and False Hopes

I thought this was a fascinating and extremely disturbing article about Elisa Stephens who is the head of Academy of Art University which is America’s largest private art university. Enrollment at the university has skyrocketed from 2,200 to 16,000, generating an estimated $300 million in annual revenues, heavily subsidized by federal student loans. The problem is that just 32% of their full-time students graduate in six years, versus 59% for colleges nationally, and that rate drops to 6% for online-only students and 3% for part-time students. It is even worse when you look at selective art schools like the Rhode Island School of Design or Parsons who graduate 90% of their students. This article is a look at how this university is exploiting art school student who take on huge debt and don’t get a career out of it.
Read the article here.

Smarthalo: Turn your bike into a smart bike

SmartHalo is an interesting new Kickstarter project that finds the quickest and safest routes and bikepaths for you, to make your ride a stress-free experience. You can input the destination on your smartphone, tuck the phone safely back in your pocket and let SmartHalo take care of the rest. It will give you turn-by-turn navigation straight on your handlebar, like a bike GPS, but simply through an intuitive light halo. Their app tracks a most of different information, lets you set workouts and will communicate it all to the Smarthalo on your handle bars.
Find out more or buy the Smarthalo here.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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