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Weekly Inspirations: March 25th, 2016

The things that I think are worth reading this week

Here are the things that I think are worth reading and checking out this week:

Gatorade expands into digital fitness with smart-cap bottle design

The global market for wearable fitness technology is estimated to reach $12.44 billionby 2022, a trend that isn’t missed by brands that target athletes, from Adidas to Under Armour — and now Gatorade. As athletes are increasingly using wearable devices to track diet, measure heart rate and time training, Gatorade is developing a microchip-fitted smart-cap bottle and sweat patch to inform them when and how much they should drink.
Read the article here

Improving UX With Pixar’s 22 Rules Of Storytelling

A few years ago, Emma Coats took to Twitter to share 22 rules she learned about storytelling during her time as a Pixar storyboard artist. The rules are “a mix of things learned from directors and coworkers at Pixar, listening to writers and directors talk about their craft, and via trial and error in the making of my own films,” she later wrote in a blog post. After reading them, I couldn’t help but see their application to UX design.
Read the article here

UX Design for Mobile: Bottom Navigation

Designers know that design is more than good looks. Design also covers how users engage with a product, whether it’s a website or app. It’s like a conversation. Navigation is a conversation. Because it doesn’t matter how good your site or app is if users can’t find their way around it. Steven Hoober in his research of mobile devices usage, found that 49% of people rely on a one-handed grip to get things done on their phones. On large screens those kinds of behaviors can stretch people’s thumbs well past their comfort zone as they try to reach controls positioned at the top of their device. This article looks at the importance and problems you need to overcome with bottom navigation on mobile.
Read the article here

The Periodic Table of Design

Great design balances artistic techniques and principles with scientific precision. And that combination gives us designers a lot of tools to work with. You have the basic principles of design. While each design discipline employs these differently, you’ll find the same considerations at the core of each practice: balance, color, texture, proximity, etc. These form the foundations of all forms of design. This periodic table of design is pretty cool and a nice reference chart.
Read the article here

InVision Welcomes Silver Flows To Bring Prototyping Into Sketch

InVision believes the screen has become one of the most important places in the world. Creating and refining this new medium is both an art and science of profound complexity and sheer delight. The tools needed to forge the next generation of screen-based experiences will bear little resemblance to those that powered the era of print and graphic design. The dynamic nature of web and mobile product design demands a fundamentally new canvas and radically new approach to collaboration. The next step in our journey will bring an unparalleled degree of continuity between InVision—the industry standard design collaboration platform used by more than 70% of the Fortune 100, and Sketch, the industry standard screen design canvas.  They have now welcomes Silver Flows to the InVision family.
Read the article here

Netflix’s Daredevil Characters Physically Damage Each Other’s Billboards in Hashtag Fight

Duelling billboards are a time-honored advertising tradition, going back to Newcastle/Stella Artois and Audi/BMW. Now, Netflix introduces a novel twist on the genre—billboards on which characters from a show battle each other. DDB Vancouver created the new installation in Toronto’s Dundas Square for Season 2 of Netflix’s original series Daredevil. Three billboards feature the three main characters—Daredevil, Punisher and Elektra. Pedestrians are encouraged to “join the fight” by using #Daredevil, #Punisher or #Elektra to support one of the characters. Every 48 hours, the character with the most hashtag mentions inflicts actual physical damage on the other boards, including bullet holes, slashes, bruises and 3-D weapons.
Read the article here

If You’re Not Failing, You’re Not Growing

Billionaire Sara Blakely, the inventor of Spanx, credits some of her success to one simple question she asks herself every night: What did I fail at today?
Read the article here

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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