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Weekly Inspirations: June 10th, 2016

Here are the things that I think are worth reading and checking out this week:

The Future Of Branding Is Debranding

As digital media blunts the impact of advertising, brands are looking for new ways to lure consumers. The latest, buzziest effort has been to publish stories that look and feel journalistic. The key strategy of branded content or “native advertising” is to hide the commercial imperative, and even the brand altogether, so that readers think they’re consuming a familiar newspaper or magazine. This is supposed to make brands seem more reliable, familiar, and indispensable. But it’s a sham—a shortsighted attempt to trick consumers into opening their wallets. What businesses need to do is debrand.
Read the article here

13 must-read books to get an inside look into the inner workings of today’s biggest tech companies

Tech companies are some of the biggest, most exciting companies in the world. But unless you work at one of those companies, it’s hard to get a good grasp of their inner workings. These 13 books will give you a better understanding of how some of today’s most powerful tech companies got started and developed into global powerhouses. Whether you’re looking to get a job at one of these tech titans or just intersted in the stories behind their rise to glory, these are the tech industry must-reads.
Read the article here

Networking sucks. Because people don’t give a shit.

Networking is a funny concept. And it’s poisonous. It’s about trying to work a group of people, and their contacts, in order to get something from them. I hate that whole concept, and I’m big enough to admit that part of the reason I hate it is that I suck at it. Entering a networking event, you can feel the eyes of every attendee fix on you for a few brief seconds, like a pack of hungry wolves. They come up and shake your hand with a poisonously false enthusiasm, and as soon as they work through a quick calculation and conclude that you’re not “important” their eyes start flickering around the room, looking for their next meal. These people, these networkers, they want something from you. They want something and they’ll do anything to get it. They want something, and they don’t know what it is, but they’ll sure as hell find out if you can give it to them.
Read the article here

How to Get Hired: Advice From Creative Directors

Here’s the harsh reality: the job market is competitive. For any enticing position you apply for, you’ll be up against dozens of other highly qualified candidates. What makes it worse is that even if you’ve got the most talent, you still might not get the job. Research shows that half of all interviewers make their minds up about a candidate in the first five minutes. The decision is based on lots of factors, from how you shake hands to how you present your portfolio. So in this tutorial, you’ll hear what creative directors and recruiters are looking for when they step into the interview room and sit down opposite you. You’ll find out how you can best prepare, what you should do, and what key mistakes you should avoid.
Read the article here

Netflix Knows Which Pictures You’ll Click On—And Why

It’s still one of the great mysteries of the Internet: with the millions of images that bombard us on the web every day, what makes us click on one instead of another? Are some pictures universally appealing, or is art always a matter of personal opinion? Netflix has been pondering these profound questions for years. After all, images are critical to getting you to binge: A small, compelling thumbnail could mean the difference between getting you to spend the entire weekend watching House of Cards or losing interest and bouncing over to Hulu.
Read the article here

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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