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Weekly Inspirations: February 10th, 2017

Here are the things that I think are worth reading and checking out this week:

A FRAMEWORK FOR DESIGNING A BETTER USER ONBOARDING EXPERIENCE

User onboarding has so much to do with an app’s success—really, it can make or break it. Done right, it’ll result in people coming back to use the app again and again. Great user onboarding feels effortless, demonstrates value, and bridges the gap between users’ expectations and what the product can help them achieve. Distilling the experiences we’ve had building apps here at tapptitude, we’ve come up with a straightforward framework called instruction-action to better understand and design effective user onboarding flows for mobile products.
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You Need to Manage Digital Projects for Outcomes, Not Outputs

When is a project finished? For most of us, it seems pretty simple: when we ship the product or launch the service. But we need to take a step back and consider what “done” really means. Most teams in business work to create a defined output. But just because we’ve finished making a thing doesn’t mean that thing is going to create economic value for us. If we want to talk about success, we need to talk about outcomes, not just outputs. And as the world continues to digitize and almost every product and service becomes more driven by (or at least integrated with) software, this need grows even stronger.
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“I didn’t know Sketch could do that!”

Here are some tricks for enhancing your Sketch workflow and impressing your designer friends at the coffee shop.
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How to run 1:1 meetings that work for 2

Time spent in 1:1 discussion with my direct reports is the highest leverage time in my calendar and it’s the de-facto place I go to every week to see where I can make a difference. For 30 minutes of time I get the opportunity to amplify the work of somebody on my team by an order of magnitude for a sustained period. Multiply that out by my team size and compound that over 52 to get a feel for the kind of impact effective 1:1’s can have on team success over 12 months. Over the past few months fueled by ideas from people like Andy Groveand Jeff Caselden I’ve been tinkering to try improve the impact of my 1:1 time. Here are some things I’ve found to be important.
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5 PROTOTYPING TIPS THAT WILL IMPROVE YOUR PROCESS

Stop me if you’ve heard this one: In the middle of a design presentation, a puzzled audience member raises their hand and asks, Why is all the copy in a foreign language? It’s not a joke—but I can’t help but laugh at the countless times I’ve used lorem ipsum in a prototype, only to have it confuse someone on our team. Visual thinkers, such as designers, can easily visualize an image placeholder box as a striking photograph. In our minds, we can convert a grayscale wireframe into a beautiful website layout that has a well-crafted visual hierarchy. But for others, placeholders, low-fidelity wireframes, and temporary styling can present a real challenge. If a person can’t picture the final product, how can they be comfortable during the design process? So before we talk about specific prototyping strategies, let’s first go over the topic of design fidelity in order to set the stage for our later discussion.
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Why You Need an Imaginary Scapegoat

In The War of Art, Steven Pressfield uses an entity he calls “Resistance” to describe the force conspiring against creative output. “Most of us have two lives,” Pressfield writes. “The life we live, and the unlived life within us. Between the two stands Resistance.” Throughout his book Pressfield reminds readers, “Resistance is always plotting against you.”. Instead, we need to find the underlying causes of our behaviors and understand the source of our problems, which requires asking difficult questions — especially since our intuition is frequently wrong. Maybe we don’t binge on junk food or YouTube videos because of the pleasure in what we’re consuming, but because of deeper problems consuming us. Perhaps the true reason we allow our phones to interrupt dinner is not that we’re addicted to our phones, but that we’re addicted to work.
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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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