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Weekly Inspirations: July 7th, 2017

Here are the things that I think are worth reading and checking out this week:

The Story Behind Lego’s Brilliant Print Ads From the Cannes Festival

Lego makes some of the most delightful advertising around, and this series of print ads from Ogilvy Bangkok are just about perfect, from concept to execution. The work, which won three silver Lions (in Print & Publishing and Outdoor) and a bronze (in Design) at the Cannes festival last month, shows kids literally envisioning their future careers by building them from the inside with Legos. The tagline: “Build the future.” See the ads below, and our chat with Ogilvy Bangkok below that.
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Facebook may finally have to compromise its user experience in order to keep growing

Facebook has a problem. What has driven its growth for the last five years won’t drive its growth for the next five. However, the options in front of the company involve the kind of user experience compromises that have maimed platforms that preceded it. Facebook makes its money from the West. Some 30 percent of its users and 73 percent of its revenue is from North America and Europe. The monthly average revenue per user for Western users is $3.33 versus 53 cents for the rest of the world. Facebook is a global company, but a Western business. Facebook’s user growth in the West is a little over 1 percent a quarter. In North America, Facebook’s monthly active users represent 80 percent of the population above the age of 14. If Facebook wishes to grow its Western revenue at the rate its shareholders demand, a 1 percent user growth rate will not do it.
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Google Is Becoming The Adobe Of VR

As amazing as drawing in VR for the first time felt with Google Tiltbrush, it was also severely limited. Scribbling was easy! Creating real 3D objects that I might want to use anywhere else? Borderline impossible. Tiltbrush lacked all the tiny snappy, sticky, shapey algorithms that are so easy to take for granted in the Adobe age. It was a lot more like Microsoft Paint than Adobe Illustrator. But now, Google is releasing a genuinely exciting Tiltbrush sequel to address just these issues. Called Blocks, it’s out today, free for the Oculus Rift and HTC Vive VR headsets. And it allows you to easily create 3D objects inside VR that you can export for any use you’d like.
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Stop Using PowerPoint, Harvard University Says It’s Damaging Your Brand And Your Company

PowerPoint, the much maligned and misused presentation platform, is harming people’s perception of you and your brand, according to new research from Harvard University. The research team at Harvard conducted a double-blind study to answer the immortal question: “How effective is PowerPoint as a presentation tool and how it compared to ‘zoomable user interfaces’ (ZUIs) and oral presentations?” The results seem to show PowerPoint is failing you in two key areas: increasing information transfer to your target and improving what people think of your brand (and you). Using a real-world business scenario, PowerPoint was rated (by online audiences) as no better than verbal presentations with no visual aids. Ouch. Doubly damning if you think of the time, money and other resources being wasted the world over. Secondly, researchers say the data showed that “presentations influenced participants’ core judgments about a business decision, and suggest that [ZUI presentations such as] Prezi may benefit both behavioural and experiential outcomes.” Participants concluded that Prezi’s ZUI presentations were more organised (13%), engaging (16%), persuasive (22%), and effective (25%) than both PowerPoint and oral presentations.
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11 Creative Uses Of Augmented Reality In Marketing And Advertising

Augmented reality is quickly becoming one of the hottest trends in the marketing and advertising industries, recognized as an innovative and creative way of connecting with customers and increasing engagement. The technology has significantly grown in popularity over the last few years, and the AR market is expected to continue this trend; it’s projected to reach $117.4 billion by 2022, as indicated by Markets and Markets research. Giving advertisers and marketers an opportunity to create innovative campaigns that integrate the digital world into the real world, AR is popular with a wide range of consumers, from children and tech-savvy millennials to baby boomers – basically, anyone owning a smartphone. Below, 11 Forbes Agency Council members discuss the different ways in which augmented reality can be used creatively in the marketing and advertising industries.
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SKETCH VS. PHOTOSHOP: THE 5 THINGS SKETCH CAN DO THAT PHOTOSHOP CAN’T

Even if you haven’t made the switch yet, you’re likely aware of the mass exodus of Photoshop users switching to Sketch. So what makes Sketch the tool for designing digital products? To put it simply, Sketch can do a number of things that Photoshop can’t. And it makes sense—Photoshop wasn’t built for product design. So let’s put ’em head-to-head, Sketch vs. Photoshop. Here are our top 5 indispensable Sketch capabilities that are currently missing from Photoshop.
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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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