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Weekly Inspirations: July 28th, 2017

Here are the things that I think are worth reading and checking out this week:

Decoding Amazon’s Fashion Ambitions

In 2012, Amazon debuted its first fashion advertisement. It was reminiscent of an American Vogue spread and featured a dolled up Chanel Iman in a taut, alert pose. Printed across her shins was the phrase “Smart is Beautiful,” a tagline still employed by the glossiest division of the e-commerce and cloud computing giant, which generated combined revenues of $107 billion in 2015. Over the past five years, Amazon has made a series of moves aimed at the fashion market that go far beyond print advertising. Amazon founder and chief executive Jeff Bezos has long seen a presence in the fashion industry as critical to the company’s long-term ambition to surpass $200 billion in sales. There was the company’s Met Gala sponsorship in 2012 and the subsequent opening of large photo studios in New York and London in 2013 and 2015, respectively, which Amazon said would help the company add more than 500,000 images of apparel to its e-commerce sites every year. More recently, Amazon has sponsored New York’s nascent men’s fashion week and aired Season 3 of the CFDA/Vogue Fashion Fund reality television series “The Fashion Fund” on Amazon Prime. Amazon is also the title sponsor of India Fashion Week and, from October 2016, Tokyo Fashion Week will be rechristened Amazon Fashion Week Tokyo.
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Examining Another Lens

At Airbnb, we are on a mission to ensure that everyone, anywhere feels a sense of belonging. Our latest open source project, Another Lens, is designed to help us and others consider all perspectives in order to create radically inclusive products. We believe this product can reduce the impact of bias while fostering collaboration and uniting disciplines — in fact, it was created through these practices, which embody our open source philosophy. Before deep diving into Another Lens, it is important to unpack this philosophy as it provided our framework for the project.
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Claudio Guglieri: The Secrets of Design Leadership

Award-winning designer Claudio Guglieri likes to “jam.” It’s a word you’ll hear him say in conversation often, and it makes an appearance on his website. The word says a lot about the Spanish-born designer, it’s how he works with his clients: freeform, collaborative, improvisational—they “jam together.” Claudio (Bēhance profile) started out his design career in his hometown of Granada and has since worked his way through the metropolises of London, New York, and San Francisco. He places a lot of emphasis on transparency with his clients, bringing them into the process early to talk his ideas through, and he likes to show numerous iterations and prototypes, including the aspects of a design that didn’t work.  Proof of Claudio’s inclusive approach can be seen in the success of both the studios and team members he has led at B-Reel and Fantasy. Most recently, Guglieri worked with the team at Lonely Planet on their mobile apps and is now embarking on his new role as Creative Director of Elephant—a division of Huge. Claudio’s new venture there will focus on cultivating the agency’s process and team and, of course, jamming on projects. We chatted with him about his path and how to lead teams that do great work.
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What cultivating more self-awareness can do for you

Anyone who’s ever been stuck at brunch listening to someone bragging about a date they had the night before knows how important and elusive self-awareness can be. The term itself is loaded and complicated. The Oxford English dictionary defines it simply as “conscious knowledge of one’s own character, feelings, motives, and desires.” But there is a lot more to self-awareness than being in touch with yourself.
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You can now use your fingerprint as a boarding pass on select Delta flights

Eligible Delta members can now use their fingerprints to board planes. Delta says this will make the process faster and more accurate than paper passes. This isn’t the only new tech Delta is testing out, they are even implementing facial recognition machines for self-service baggage claims that match customers with their passport photos. Is this the future of air travel?
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Unify your brand with Lingo

A Mac App that makes building and using your design language easier than ever. Web access expands Lingo’s use to everyone, including PC users.
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How to combine Design Thinking and Agile in practice

Many of the people and companies I talk to about Design are grappling with applying design at scale. They want to hire designers like crazy, and they are open to change, or as open as you can be before culture change really takes place. What’s holding most of them up is lack of familiarity with how to apply theory to practice. The other thing that is holding them up is a lack of clarity about what practices to apply. In other words: How do you work out which frameworks, organisational models and activities will get you from the products and services of today to those of tomorrow?
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Everyone Loves Jim Henson, But Few Understand The Scope Of His Creative Genius

Your first introduction to  Jim Henson could have been Labyrinth, Fraggle Rock, Sesame Street, or the Muppet Show. You could’ve fallen in love with Miss Piggy, Kermit, Big Bird, or any of the dozens of characters he gave life to. Regardless of how you first entered his world, it was undoubtedly enchanting once you arrived. Henson (1936-1990) was a true luminary who transformed entertainment, experimented with technology, and developed an entire culture around his creative visions. It’s almost impossible to comprehend the depth and complexity of his impact, and to understand exactly what made him into an icon. But The Jim Henson Exhibition, a new permanent installation at the Museum of the Moving Image, succeeds in doing just that thanks to an experience-driven exhibition design done in collaboration with the branding consultancy Collins.
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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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