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Weekly Inspirations: February 16th, 2018

Here are the things that I think are worth reading and checking out this week:

10 Exercises To Fuel Creative Thinking

Rarely do brilliant ideas appear out of the blue. In his new book How to Have Great Ideas: A Guide to Creative Thinking (Laurence King, 2016), John Ingledew—a photographer and visiting professor at the London School of Film, Media, and Design at the University of West London—shares 53 strategies to help readers on their next breakthrough. We’ve reprinted 10 of our favorites below.
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Fair Is Not the Default

I’m a designer at Google who works on products powered by AI—artificial intelligence or AI is an umbrella term for any system where some or all of the decisions are automated. And for the last year or so, I’ve been helping lead a company-wide effort to make fairness a core component of the machine learning process. What do I mean by machine learning, and what do I mean by fairness? Machine learning is the science of teaching computers to make predictions based on patterns and relationships that’ve been automatically discovered in data. And speaking more personally, fairness comes down to two fundamental beliefs: A product that’s designed and intended for widespread use shouldn’t fail for an individual because of something they can’t change about themselves; technology should work for everyone. While these don’t seem like a controversial opinions, when we look at the history of traditional product design, it’s littered with examples of people making decisions that don’t work for everyone, and are instead in line with defaults—the things that go without saying; the obvious; the status quo.
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What’s Your Superpower—and its Shadow Side?

Your Superpower is your contribution, the role that you’re put on this Earth to fill. It’s what you do better than anyone else. Tapping into it will not only help your team, but you’ll find your work more satisfying, too. In this Creative Confidence Series episode, we discussed Superpowers with Sara Kalick, Leadfully VP and General Manager. How do you activate individuals in teams? How do you see each individual for their strength? And how do you create teams and systems where those individuals can thrive?
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Design Workbook Prepares You For Interviews With Notes From Apple, Google, IDEO

Being a designer, of course, isn’t a theoretical process. It takes thorough real-world practice and is an unending learning journey. Creatives are fortunate to have access to communities like Dribbble, where they can show their work and draw inspiration from other likeminded designers. However, Artiom Dashinsky—a former senior designer at WeWork—believes such platforms only advocate the visual aspect of design, and not much more. Design, after all, isn’t just art—so Dashinky has written a book to help UX designers, developers, and product designers, prepare for job interviews.
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Why CEOs Don’t Care About UX and How to Change Their Minds

“UX design doesn’t work…And it won’t make us money.” Business executives aren’t all that fond of UX design, or even design in general. It’s an incredibly common problem. Too many executives see good design as an inconvenient expense. At a certain point, executives see UX design as an unnecessary cross to bear. A burden they’re expected to tolerate. If another department needs more money in their budget, design departments are hit first. You know the value of good UX design, they don’t and that’s the problem.
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Pepsi Redesigns The Water Bottle

PepsiCo wants to rethink how and what consumers drink–and it has invented an entirely new system to give people a healthier alternative to soda. The company’s newest venture is centered on a 20-ounce reusable water bottle that comes with sets of flavor pods. The new product line, called Drinkfinity, is a clear reaction to consumers drinking less soda. Over the past 20 years, sales of non-diet soda have fallen by more than 25%. As a result, PepsiCo and its competitors have turned their attention to bottle water and other types of drinks–though the company’s executives prefer to frame the shift in their priorities as giving customers more choices rather than combating the decline of soda. That’s where Drinkfinity comes in, as another healthy option in the company’s portfolio. The name is meant to indicate that there are infinite combinations of drinks you could make with the bottle and the flavor pods. The Drinkfinity team’s ultimate aspiration is that consumers go online, choose all the ingredients they want, and have personalized pods shipped to their door–a vision that reacts to several consumer trends, including on-demand services and healthy living.
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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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