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Weekly Inspirations: February 16th, 2018

Here are the things that I think are worth reading and checking out this week:

Design for a Vision

We’ve all been there—reacting to micro feedback, responding to a VP request, making small tweaks for small gains. They all add up progressing your product / site / experience but it always detracts from holistically crafting a strategy, a north star, a vision. Innovation is hard, which is why it’s often easier to focus on the small measurable things that make a difference. Things that you can see results for in the short term, “we get 2% more taps when we change the position of this button.” And we should always be looking at the incremental improvements, but we should also be designing for the future, for newer audiences, technologies, and changing cultures.
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MIT Publishes 10 Breakthrough Technologies List For 2018

For the past 17 years MIT Technology Review has published a list of the “10 Breakthrough Technologies” for the forthcoming year. Two key benchmarks for defining “breakthrough” is mass commercial use and foreseeable mass commercial adoption. Some results for 2018 were predictable, namely, “3D Metal Printing” — resulting in cheaper products due to lower manufacturing costs, “Cryptography” — providing identity privacy thanks to cryptographic solutions like zero-knowledge proof led by developers at Zcash, and “Artificial Intelligence” — widespread adoption will be aided by machine-learning systems to quicken AI implementation so systems become less reliant on humans to evolve. Others include “Sensing City,” which will bless inhabitants with omni-autonomous tech to improve lifestyle, think robots delivering mail and air quality improvement, and “Genetic Report Cards” offering birth DNA report cards predicting a child’s disposition to health problems.
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Prototyping, Libraries on Sketch Cloud and an official iOS UI kit in Sketch 49

Sketch 49 has arrived and, hot on the heels of our Libraries update, we’re adding yet another huge and highly anticipated feature to Sketch. We understand design, so we know that you can’t always tell if something works based on static screens alone. Sometimes you need to see the entire flow in action and the best way to do this is to turn your designs into interactive prototypes. With our latest update, we’re making that whole process seamless — say hello to Prototyping in Sketch.
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Why Do Google, Airbnb, And Pinterest All Have Such Similar Logos?

Why do so many tech companies’ logos look the same? From Google and Airbnb to Spotify and Pinterest, these companies have gradually shifted their branding from idiosyncratic typefaces to remarkably similar sans-serif fonts. This month, a viral tweet from the type studio Oh No Type Co compared those four companies’ former and current logos, demonstrating how alike each company’s current branding looks.
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If You Read These 9 Books on Leadership, You Probably Don’t Need a Mentor

While no aspiring leader’s bookshelf is complete without a copy of Sheryl Sandberg’s Lean In, there are literally hundreds of other books on the topic available. The business books section of your local bookstore is brimming with titles like Good to Great and Habits of Highly Effective People. With so much information at your fingertips, it can be challenging to narrow your search to the books that are actually worth your time. To help you expand your library to include must-read titles beyond Sandberg’s best seller, we’ve curated a list of the most-anticipated books on leadership hitting bookstores this year. Spanning a title about building an empowering corporate culture from the co-founder of Netflix to an open letter to the women who will run the world from the former director of Hillary Clinton’s communications team, these are hands down the best books on leadership to read in 2018.
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Larger than life displays by French photographer JR

When a giant photograph of a child appeared looming over the U.S.-Mexico border near San Diego this fall, art aficionados knew right away it was the work of an artist who calls himself JR. You may have never heard of JR, but his giant photographs have appeared in some 140 countries, sometimes in fancy art galleries, but more often than not pasted illegally on sidewalks and subways, buildings, and rooftops. Plenty of famous artists like Basquiat and Keith Haring started out scrawling their work on the streets often in the dead of night, but few have continually displayed their art in public spaces on the scale of JR. This is the photograph that popped up in September along the U.S./Mexico border. A 64-foot tall picture of a Mexican child named Kikito who lives just on the other side of the fence — built on scaffolding on Mexican soil, there was nothing U.S. border patrol agents could do about it.
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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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