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Ep 63: The good and evil of data, research and brainstorming

Combining data and research with your creative process is a tricky and frustrating thing for too many people. In this episode, we will look at data, research and brainstorming to see how powerful they can be when used correctly, the reasons why they can completely kill creativity when used incorrectly and the best practices you should use so that all these techniques can strengthen your work.

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You can check out the show notes and listen to more episodes here.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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