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Weekly Inspirations: August 17th, 2018

Here are the things that I think are worth reading and checking out this week:

Human Centered Design with Sina Mossayeb (Expa, formerly IDEO)

I attended a masterclass with Sina this afternoon. It was pretty fun, and it was a great reminder of why it’s important to stay close to our users. I’ve always been a fan of IDEO and have been moved by their work ever since I was in college. Here’s an old post I did about The Art of Innovation–it echoes the same concepts that Sina shared today. By spending more time with our users and asking them questions around their work flow, we can understand their problems. They spend time actually in the homes of their customers, diving deep into the heart of the problems first (versus start with a solution and making assumptions).
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How Bosses Waste Their Employees’ Time

Leaders don’t mean to waste their employees’ time. Unfortunately, many of them heap unnecessary work on the people below them in the pecking order—and are downright clueless that they’re doing it. They give orders without realizing how much work those directives entail. They make offhand comments and don’t consider that their employees may interpret them as commands. And they solicit opinions without realizing that people will bend over backward to tell them what they want to hear—rather than the whole truth, warts and all.
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EXPLORE NETFLIX’S REDESIGNED TV EXPERIENCE

Most of the time, we know exactly what we want to watch on Netflix (The Great British Baking Show for the win!). Other times, we get stuck browsing movies and TV shows, spending what seems like hours trying to find the perfect thing to watch. Netflix’s redesigned TV experience aims to help members quickly get right to what they want to watch. Rolled out on July 18, the new interface is based on rigorous research and testing around how to make it easier to find titles on TVs.
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A framework for measuring design maturity

Although the work gets done, the maturity of the design team can feel stale: the budget doesn’t change much, hiring is slow, the design team doesn’t have a voice in the company’s strategy. That’s when we start questioning how important design really is to the business. You have likely heard this before. If we want avoid hearing things like this, we first need to understand the current state of the design team’s maturity. Only then we will be able to assess whether we need to hire more people and have a solid case to pitch it to the company.
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Why Small Teams Win And Bigger Ones Fail

We live in a world of abundance which in the end has a negative consequence on our way of thinking. And in the business world, we become cluttered in the need for more. More people, more resources, bigger offices, more products, more features — it’s a “more and more” era. And we slowly start forgetting that less is a good thing. Constraints are advantages in disguise. I had a conversation with a guest on the podcast, and we noticed that some companies hire fast and a lot of designers only because everybody else does it. They are on a hunt for talent, and they want the most and the best. This way, they make teams of hundreds, adding layers and layers and layers of human resources in the belief of “more is better”.
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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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