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Weekly Inspirations: Sep 7, 2018

Here are the things that I think are worth reading and checking out this week:

Design the Beginning

Pretty much any time we design something new, we start at the middle. See, the middle is when someone has a problem — she’s bored, she has a question, she needs to get somewhere, she wants to buy something— and voila! She whips out this New Thing we’ve designed, goes through this amazing experience we’ve crafted, and merrily solves her problem. Happy customer++! She sings our praises and awards us a big, fat 5-star rating. Our New Thing blows up and makes us famous while simultaneously making the world a better place. Everyone lives happily ever after. The end.
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THE CREATIVE’S GUIDE TO BEING ON YOUR BEST BEHAVIOR

Stop me if you’ve heard this one: Yeah, they’re difficult to get along with. But their work is ah-mazing. We all know someone who’s managed to sneak by in life by virtue of their talent. Unfortunately, that means they get a little bit of extra grace than the rest of us when it comes to things like attitude or punctuality. It can be tempting, as creatives, to think our work is everything that matters. But that couldn’t be further than the truth. All evidence points to the fact that soft skills are going to be just as much in demand as technical skills during the coming decade and beyond. Sure, creatives like copywriters, designers, and UX researchers may tend to be a little loose with the rules. Especially when we work in agile environments where every decision can always be held up for review.
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Exploring the Future of LEGO Play

How are MIT Media Lab and LEGO Group’s Creative Play Lab exploring radically new LEGO experiences? Check out Joi Ito, Director of MIT Media Lab, and Erik Hansen, senior director of technology innovation, talking about benefits of exploring new technologies that can be turned into creative tools for children at MLBerlin
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Fashion’s branding crisis

Goodbye Céline, hello Celine. The LVMH-owned fashion label unveiled a new logo over Labor Day weekend, and the internet is very divided about the typographic facelift. On Monday, weeks ahead of his debut collection for the brand, incoming creative director Hedi Slimane brashly announced the start of his era with a ceremonious Instagram purge that wiped the entire official @celine account clean, replacing it with a three–part post announcing a newly refreshed brand identity. In short: The accent over the E is now gone, and the letter spacing has been finessed for visual consistency. Fashion insiders and stans alike promptly went into mourning over the former look of the luxury fashion house. Users griped and ranted that “The new Celine sounds cheap and tacky,” and “NO ACCENT NO CÉLINE,” while another simply proclaimed: “R.I.P. Céline.”
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Long tail time management: How the “little things” take up big portions of your day

You’ve probably seen that headline pop up numerous times over the past few years. As workplace expectations rise, productivity has become a hot topic. But are workers really that lazy and distracted? Do we really spend 1.5 hours or more a day on Facebook/Twitter/Snapchat/Instagram as the reports like to say? I don’t know about you, but that’s not how my day looks. Like most people, I pride myself on doing a good job. And the last thing I would want is to spend hours scrolling mindlessly through feeds. But it is fair to say I don’t feel like I get enough done each day. So where does the time go? One answer is the long tail—all the small things that end up taking away big portions of your working hours.
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Here’s what blockchain’s tipping point means for business

All disruptive technology has a “tipping point”—the moment when it moves from early adopters to widespread acceptance. Just as it was for smartphones in the 2000s, is blockchain approaching its tipping point? Blockchain debuted in 2009 as the system to track dealing in the first cryptocurrency, Bitcoin. Essentially, it is a shared digital ledger technology that allows a continuously growing number of transactions to be recorded and verified over a network of computers. Since its emergence, organizations around the world have spotted blockchain’s potential to transform operations: private investments in blockchain companies topped $4.5 billion for the first nine months of 2017.
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I tried the Titan Key, the security fob used by 85,000 Google workers

Imagine unlocking your computer the same way you do a car. That’s right, you have a little fob, and you push the button. And presto! It’s unlocked. (Maybe it even does a little “beep” too. Boy, that’d be great.) Google’s new Titan Key, which I tested this week, is not far from this vision. Developed internally, and now in the hands of more than 85,000 Google employees, the Titan Key has eliminated phishing at the company, according to Google. And now you can buy one yourself for $50. So what is the Titan Key? It’s kind of like a password you can hold in your hands. Similar to the two-factor authorization that you might use with your phone, when you log in to Google services like Gmail you can type your password then plug in the key for the second wave of verification–no texting or codes required. Google’s $50 bundle also includes a fob that uses Bluetooth instead of a USB connection, letting you unlock your account by pressing a single button (much like your car). Both devices feel relatively cheap given that they’re made of lightweight plastics, but then again, these aren’t $100 devices. The physicality of the Titan Key isn’t just meant to be a user-friendly metaphor to unlock your accounts–it actually eliminates a hacker’s ability to intercept a phone message in transit and access your account remotely.
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