Branding
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Uber Trades SUV’s For Ice Cream TrucksIf you live in San Francisco or New York you have definitely heard of Uber which is an app that lets...
July 22, 2013 -
Coke’s New Can Puts a Social Twist on the Old Sugar WaterOne of the big challenges for huge global brand is that you constantly have to find new ways of keeping people...
May 31, 2013 -
How to (not) fail
Over the years I can’t think of anything on SlideShare.com that I thought was actually worth sharing until I recently saw...
March 7, 2013 -
My 2013 Super Bowl commercials report card
I know that the last thing the world needs is another Super Bowl commercials top 5 lists but since my beloved...
February 4, 2013 -
What Hurricane Sandy can teach us about user experience designThanks to Hurricane Sandy I have had more than a little time on my hands this past week. During that time,...
November 6, 2012 -
A look inside Steve Jobs masterful command of brandingI recently found this video of Steve Jobs talking about why Apple created the Think Different campaign before it’s launch in...
October 15, 2012 -
Hipster Branding: What if Fortune 500 brands started in Brooklyn?Any trip to certain parts of Brooklyn will quickly acquaint you with the hipster movement which is defined as a subculture of young,...
August 2, 2012 -
How Roomba killed DubstepIt’s so sad to see that like clock work the latest YouTube sensation makes its way into multiple TV commercials in...
April 30, 2012 -
Three steps to fix Oprah’s OWN NetworkIt’s no secret that since Oprah tried to spin The Oprah Show cache into the OWN Network things have not exactly...
February 22, 2012 -
My 2012 Super Bowl commercials report card
I know that the last thing the world needs is another Super Bowl commercials top 5 list but since my beloved...
February 6, 2012 -
Brand Toys: a complex brand visualization tool
I have seen a lot of different brand visualization tools over the years but the most unique one I’ve ever seen...
August 23, 2011 -
Ralph Lauren takes branded content into 4DRalph Lauren has been one of the few real bright spots in the use of digital technology within the luxury fashion...
August 23, 2011 -
If the Hampton’s had a petting zoo: Louis Vuitton’s animalsBillie Achilleos and Chameleon Visual have created 20 animals to promote their small leather goods line that recently debuted in the windows...
June 14, 2011 -
What can Britney Spears teach you about branding?Britney Spears may be a fading musical star but she holds the key to understanding online branding and the currency that...
April 20, 2011 -
Schweppes branding goes flat with new Facebook app
Shortly after the release of the new Facebook profile design a number of creative types figured out that you could play...
January 12, 2011