Branding
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Uber Trades SUV’s For Ice Cream Trucks
If you live in San Francisco or New York you have definitely heard of Uber which is an app that lets...
Stephen GatesJuly 22, 2013 -
Coke’s New Can Puts a Social Twist on the Old Sugar Water
One of the big challenges for huge global brand is that you constantly have to find new ways of keeping people...
Stephen GatesMay 31, 2013 -
How to (not) fail
Over the years I can’t think of anything on SlideShare.com that I thought was actually worth sharing until I recently saw...
Stephen GatesMarch 7, 2013 -
My 2013 Super Bowl commercials report card
I know that the last thing the world needs is another Super Bowl commercials top 5 list but since my beloved...
Stephen GatesFebruary 4, 2013 -
What Hurricane Sandy can teach us about user experience design
Thanks to Hurricane Sandy I have had more than a little time on my hands this past week. During that time,...
Stephen GatesNovember 6, 2012 -
A look inside Steve Jobs masterful command of branding
I recently found this video of Steve Jobs talking about why Apple created the Think Different campaign before it’s launch in...
Stephen GatesOctober 15, 2012 -
Hipster Branding: What if Fortune 500 brands started in Brooklyn?
Any trip to certain parts of Brooklyn will quickly acquaint you with the hipster movement which is defined as a subculture of young,...
Stephen GatesAugust 2, 2012 -
How Roomba killed Dubstep
It’s so sad to see that like clock work the latest YouTube sensation makes its way into multiple TV commercials in...
Stephen GatesApril 30, 2012 -
Three steps to fix Oprah’s OWN Network
It’s no secret that since Oprah tried to spin The Oprah Show cache into the OWN Network things have not exactly...
Stephen GatesFebruary 22, 2012 -
My 2012 Super Bowl commercials report card
I know that the last thing the world needs is another Super Bowl commercials top 5 list but since my beloved...
Stephen GatesFebruary 6, 2012 -
Brand Toys: a complex brand visualization tool
I have seen a lot of different brand visualization tools over the years but the most unique one I’ve ever seen...
Stephen GatesAugust 23, 2011 -
Ralph Lauren takes branded content into 4D
Ralph Lauren has been one of the few real bright spots in the use of digital technology within the luxury fashion...
Stephen GatesAugust 23, 2011 -
If the Hampton’s had a petting zoo: Louis Vuitton’s animals
Billie Achilleos and Chameleon Visual have created 20 animals to promote their small leather goods line that recently debuted in the windows...
Stephen GatesJune 14, 2011 -
What can Britney Spears teach you about branding?
Britney Spears may be a fading musical star but she holds the key to understanding online branding and the currency that...
Stephen GatesApril 20, 2011 -
Schweppes branding goes flat with new Facebook app
Shortly after the release of the new Facebook profile design a number of creative types figured out that you could play...
Stephen GatesJanuary 12, 2011
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