Branding
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Who should win the battle between Data vs. DesignI read an interesting article in the New York Times yesterday called ‘Data, Not Design, Is King in the Age of...
May 10, 2009 -
Tag line envy for Hulu.com campaign
Hulu.com started their foray into advertising with a really strong debut commercial with Alex Balwin during the Superbowl which many people...
May 7, 2009 -
Brand trust with a bullet for Sony
This past Thursday there was an interesting intersection happened between gaming, advertising and PR. If you have followed the launch of...
April 6, 2009 -
Tropicana branding and profits go backwards
I think too often branding work is approached an an intellectual exercise where you can shift your brand however you want...
April 3, 2009 -
SciFi channel gets hooked on phonics
The SciFi channel has now rebranded themselves to the SyFy channel which obviously is pronounced phonetically the same as SciFi. They...
March 19, 2009 -
Tropicana Hits Command-Z
During this past holiday season I was in the grocery store and looking for some Tropicana orange juice for breakfast the...
February 25, 2009 -
Trying not to blackout from the Pepsi breathtaking branding
The internet has been able to exposure bad agency thinking on an epic scale never seen before. Will anyone ever forget...
February 11, 2009 -
Is the Christian Bale rant real or a genius promotional idea?
Everyone online has been running to hear the 3 minute plus audio recording of Christian Bale ripping the director of photography...
February 5, 2009 -
Creating the O seen round the world
I have written in the past and I am sure every designer notice during the presidential campaign the way that Barack...
February 4, 2009 -
Change has come to WhiteHouse.gov
I have written for months that I have been impressed with how, now president, Obama has used digital media in his...
January 21, 2009 -
Google 16 pixels brand experiment redux
Back in June Google changed its Favicon that appears next to their URL in web browsers and set off and insane...
January 12, 2009 -
What brand time is it?
Earlier this year I wrote about Jane, who did an interesting experiment where she took a typical Friday and documented how...
December 19, 2008 -
Branding – The New Pepsi Challenge
After seeing decreases in sales between 2% and 5% in different beverage categories Pepsi has decided to put their branding through...
October 28, 2008 -
EA uses Tiger Woods, Jesus and a gamer to launch new video game.
About 11 months ago a gamer who goes by Levinator25 posted the following video to YouTube show a glitch in the...
September 9, 2008 -
Ruby Tuesday’s blows up their brand – literally
The restaurant chain Ruby Tuesday’s has been working to renovate pretty much everything about their brand recently from the menu to...
August 4, 2008