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Branding

  • Tis the season for re-branding

    Tis the season to get a new look as Applebee’s and Toy R Us follows in the footsteps of Holiday in...

    Stephen GatesNovember 19, 2007
  • Holiday Inn branding checks-out

    Holiday Inn and decided to “update” their logo with the new mark shown above. Maybe it is just me but I...

    Stephen GatesNovember 4, 2007
  • Wacom goes wacko

    I have designed with Wacom tablets for years and have converted a lot of my designers over to them over the...

    Stephen GatesOctober 2, 2007
  • When I read this I don’t miss agency life

    I spent a lot of years running the interactive portion of new business pitches at my last agency. I realized along...

    Stephen GatesSeptember 26, 2007
  • Adobe reveals new Photoshop logo

    Adobe has been de-volving the logos of all their products over the past year as they fold in all the Macromedia...

    Stephen GatesSeptember 12, 2007
  • New favorite worst tagline

    For a while Saab’s tagline of “Born from jets” and the Army’s tagline of “Army strong” have been fighting it out...

    Stephen GatesMay 10, 2007
  • JEEP teams up with Marvel for Patriot launch

    So in their latest attempt to boost their brand, Jeep has teamed up with Marvel comics and Organic to create the...

    Stephen GatesFebruary 17, 2007
  • Did Google forget how to spell?

    Everyone knows that Google will alter the look of their logo to celebrate different events and holidays but the one they...

    Stephen GatesFebruary 14, 2007
  • Sprint decides screwing up their brand isn’t enough

    I used to keep a large red poster in my office that simply read “Good advertising goes to heaven. Bad advertising...

    Stephen GatesFebruary 13, 2007
  • VW Rabbt Online Advertising

    A friend over at Organic turned me on to the new VW online advertising campaign for the Rabbit. One of the...

    Stephen GatesDecember 1, 2006
  • New Mastercard branding

    I saw today where Mastercard has followed in the recent steps of Intel, Volvo, and Kodak by updating their logo. They...

    Stephen GatesJuly 5, 2006
  • What happens online…

    The Las Vegas Tourism Web site has a new microsite that lets you “Be Anyone in Las Vegas”. You create your...

    Stephen GatesJune 20, 2006
Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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 @jerome36bettis has always been my all-time favorite Pittsburgh @steelers and after last night my Steeler collection is now complete! Thanks Bus  ! #burghproud #pittsburghpride #yinzers #steelers #HereWeGo #pittsburghsteelers  Back in the Burgh for the weekend. #burghproud #pittsburgh #pittsburghpride #yinzers #yinz  If I ever own a camper this is what it will look like @thebushwickcollective #streetartnyc #streetartofficial #streetartist #streetart #thebushwickcollective #bushwickstreetart #bushwickcollective  Love this piece from Kaffeine at @thebushwickcollective #streetartnyc #streetartofficial #streetartist #streetart #thebushwickcollective #bushwickstreetart #bushwickcollective  Colorful piece from @joeiurato #streetartnyc #streetartofficial #streetartist #streetart #bushwickstreetart #bushwickcollective #thebushwickcollective #joeiurato
 One of the many reasons I love Pittsburgh is how I can find so much great stuff like this #Supreme haul from @anthonyslocker - if you are a sneakerhead or Supreme collector you have to follow him. #supremenewyork #supremenyc #supremelife  Louis Masai bunny at @thebushwickcollective #streetartnyc #streetartofficial #streetartist #streetart #thebushwickcollective #bushwickstreetart #bushwickcollective #louismasai  @nychos is always so much better in person at @thebushwickcollective #streetartnyc #streetartofficial #streetartist #streetart #thebushwickcollective #bushwickstreetart #bushwickcollective #nychos  One more part of the Kraken mural from @beaustanton at @thebushwickcollective #streetartnyc #streetartofficial #streetartist #streetart #thebushwickcollective #bushwickstreetart #bushwickcollective  Also went to Queens today to check out the @wellingcourtmuralproject which is small but has some great work from artists like @eelcovirus #streetart #streetartist #streetartofficial #streetartnyc #wellingtoncourtmuralproject #wellingtoncourtmurals
 We like our sports more than a little here in Pittsburgh #HereWeGo #LetsGoPens #pittsburgh #yinz #yinzers #pittsburghpride #burghproud  This ten year old @invaderwashere still hanging tough at Chelsea Markets #streetart #streetartnyc #streetartist #streetartofficial #invader #invaderwalls #spaceinvader #spaceinvaderparis  Nice collaboration between @joeiurato and @rubin415 at @wellingcourtmuralproject #wellingtoncourtmurals #wellingtoncourtmuralproject #streetartnyc #streetartofficial #streetartist #streetart  Kraken mural from @beaustanton at @thebushwickcollective #streetartnyc #streetartofficial #streetartist #streetart #thebushwickcollective #bushwickstreetart #bushwickcollective  You can't miss the color and patterns of @davidjunelouf #bushwickcollective #bushwickstreetart #streetartnyc #streetartofficial #streetartist #streetart

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