Guerilla advertising
iObama Burnout 360
In my continued interest around how the presidential candidates are using digital media I saw an article today that Barack Obama has started running in-game advertising for the Xbox 360 version of the driving game Burnout Paradise. The ads appear on billboards and signs in the game and have messaging about early voting now being open with the candidates Web site URL. The obvious question is if this type of media buy really targets voters who are undecided or are even planning on voting.
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SCUD balloons
My sense of humor runs to the dark side so the idea of driving down the highway and looking over to see this just seems too funny. No idea how you could use this is campaign but I just want to try to find one.
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