Guerilla advertising
Universal Studio’s big guerilla advertising
Universal Studios did a did guerilla publicity stunt (literally) this weekend for their new King Kong 3-D attraction that will open at the theme park this summer. Huge footprints appeared in the sand on Santa Monica Beach complete with a crushed lifeguard vehicle.
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C’Mon LeBron, Love NYC
If you follow NBA Basketball you know the the Cleveland Cavaliers were recently eliminated form the NBA Playoffs and it once again started huge speculation on if the Cavaliers superstar LeBron James will stay with the team when his contract expires at the end of June. The speculation about which team he will go to if he leaves continues to center on the biggest stage in the world – New York City and the Knicks who have been making salary room for just such a superstar. In typical aggressive New Yorker style the city of New York has launched an new grass roots campaign “to show the world’s greatest athlete why he belongs in the world’s greatest city”. The campaign is completely social media centric with a Facebook page, Twitter feed and C’mon LeBron toolkit containing logos, Facebook and Twitter avatars. It has just started so the movement only has 400 right now but we will see if a little love and whole lot of $$$$$ can make the difference and bring him to NYC.
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Virtual Homeless
I was walking through the city the other night and came across a really interesting interactive installation that was a projection being shown on the side of a building of a homeless man laying on the ground. After a little while a message pops up asking you to move the virtual homeless person via a text message. Intrigued I sent the text message, a door appeared and the man got up and went through it. I then got a text message to my iPhone with a code I could use to donate to Pathways to Housing.
A little research revealed that it was created by Sarkissian Mason for Pathways to Housing in response to the fact that they saw a growing number of charitable donations were being made via mobile text codes after they redesigned their web site.The projections will appear on New York buildings through March and you can get location details on Pathway to Housing’s Facebook page.
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Adbusting Photoshop style
Messing with subways and street outdoor ads have slow become an really interesting art work over the years. The latest and most interesting work I have seen appeared in Berlin recently where they put custom Photoshop palettes over the clearly highly retouched ads.
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iObama Burnout 360
In my continued interest around how the presidential candidates are using digital media I saw an article today that Barack Obama has started running in-game advertising for the Xbox 360 version of the driving game Burnout Paradise. The ads appear on billboards and signs in the game and have messaging about early voting now being open with the candidates Web site URL. The obvious question is if this type of media buy really targets voters who are undecided or are even planning on voting.
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SCUD balloons
My sense of humor runs to the dark side so the idea of driving down the highway and looking over to see this just seems too funny. No idea how you could use this is campaign but I just want to try to find one.
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Papa Johns at your door
I saw this promotional piece that was done by Saatchi & Saatchi and thought that it was really clever. I love this kind of stuff that is smart, original and makes sense for the brand no matter what medium it is using.
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Guerilla consumer generated content
Shell Oil company recently found a new avenue to get new consumer generated content in Toronto but wasn’t created by their ad agency. The top image is the original Stella Artois beer billboard. The bottom image is the guerilla consumer generated content about Shell. The rouge billboard lasted 43 hours before it was removed and the original billboard was restored.
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