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Integrated advertising

  • Multi-participant online advertising – SheratonPlay.com

    Today I am taking a break from talking about everyone else’s work to talk about a new online advertising campaign for...

    Stephen GatesOctober 31, 2007
  • Video game advertising grows up

    Most night you can find me winding down the day on my PS3 blasting away in Resistance Fall of Man. Being...

    Stephen GatesSeptember 20, 2007
  • Comcast TripleSlanguage

    Goodby has launched another new campaign for Comcast cable called “TripleSlanguage“. The campaign and site promote Comcast’s on-demand Triple Play Service...

    Stephen GatesSeptember 11, 2007
  • HP’s Society for Parental Mind Control

    HP has launched a new campaign target at teens called The Society for Parental Mind Control. The design looks like it...

    Stephen GatesAugust 8, 2007
  • HBO Voyeur

    BBDO has create a very ambitious site for HBO called Voyeur. The site is basically a building-size “peep show” that lets...

    Stephen GatesJuly 14, 2007
  • MSN NewsStream

    In my continuing thread about the interactive work by MSN they have release a screensaver called MSN NewsStream. It is a...

    Stephen GatesJune 3, 2007
  • BP – A Little Better Gas Station?

    BP has been an interesting brand that I have watched over the past few years because they have been able to...

    Stephen GatesMay 29, 2007
  • Nike blasts Don Imus

    Nike has now jumped into the fray surrounding radio host Don Imus and his comments about the Rutgers Women’s basketball team....

    Stephen GatesApril 20, 2007
  • Air Canada – The Great Migration

    Air Canada has launched a new microsite that supports their new TV campaign campaigned called The Great Migration. The TV commercials...

    Stephen GatesApril 17, 2007
  • Made of Japan

    Japanese sneaker brand Onitsuka Tiger’s has launched a new site called MadeOfJapan.com. The site is a combination of collage and user-generated...

    Stephen GatesMarch 26, 2007
  • Visa Signature Living

    I saw today that AKQA has put out a new site for Visa called Visa Signature Living to launch their new...

    Stephen GatesFebruary 24, 2007
  • MINI Hammer & Coop

    Looking like to took inspiration from it’s parent company BMW and the characters in the Beasty Boys “Sabotage” music video, Mini...

    Stephen GatesFebruary 21, 2007
  • JEEP teams up with Marvel for Patriot launch

    So in their latest attempt to boost their brand, Jeep has teamed up with Marvel comics and Organic to create the...

    Stephen GatesFebruary 17, 2007
  • AXE Dirty Rolling

    Firstborn Multimedia is at it again. They have launched a microsite to support the new AXE TV campaign featuring a couple...

    Stephen GatesFebruary 7, 2007
  • Mini interactive billboards

    I was on my way through New York City today and something caught my eye. Mini has launched new interactive billboards...

    Stephen GatesFebruary 7, 2007