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Leo Burnett – Big pencil. Big Web site

I have to applaud Leo Burnett. They are the first major agency to understand that a Web site can be a window into an agency’s culture and can showcase for their creativity. For years I have railed against the endless string of forgettable agency sites that are nothing more than a mission statement and an endless line of postage stamp sized images. The site uses their agency icon of the big black pencil as the heart of the interface and it is effortless fun using it to explore the site.

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