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Vitamin Water

Vitamin Water has launched a new site. I like the visual design that has the product as the interface for the site. It keeps the cutter of buttons and tons of copy out of the way and let’s you focus on what they are selling. I do wish that the second tier product pages had a few more visual cues as to where you can find the rollover content because right now it is a process of trial and error to find it all.

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