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Layer Tennis

Coudal Partners
is a design, advertising and interactive studio out Chicago who will broadcast the first live game of Photoshop Tennis today. It is a technique I have used with my designers for years and it is where two designers (or two small teams of artists) will swap a file back and forth, adding to and embellishing the work. Each artist gets fifteen minutes to complete a “volley” and then we post that to the site. This allows the group and the work to quick explore new directions and not get stuck in the vision of just one person. This match is being called ‘Layer Tennis’ since they will be using multiple applications like Photoshop and Flash. It will be interesting to see if how this turns out and the differences between the matches as they have them planned every Friday afternoon for the rest of the year. Todays match will be between Shaun Inman who is the designer and programmer behind Mint and Kevin Cornell who is a freelance illustrator and designer.

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