Since I work everyday with brands that cater to creative guests I find it interesting to see how other brands approach this group of consumers. The luxury fashion brand CHANEL has created one of the most unique and best solutions I have seen in quite a while with their new Mobil Art Container.
It was commissioned by CHANEL’s visionary lead designer Karl Lagerfeld’s from architect Zaha Hadid and houses the work of twenty cutting-edge artists who’s creations are based on the CHANEL’s catalogue of iconic handbags. The structure that Hadid designed to house all the art is a mobile and collapsible exhibition pod that is a series of continuous arch-shaped elements with a courtyard in the center.
The container is currently in Hong Kong and will make it’s only U.S. appearance here in New York City in September for fashion week.