I have always been a huge fan of great ideas that are executed in a really smart way and the two videos above for Greenpeace may be the best ones I’ve seen so far this year. You have to watch the videos in full screen it really be able to see what is going on but using the actual YouTube interface as part of the ad like this is one of those things that has been in front of all of us but none of us thought of it. Really good stuff.
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