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What if brand films told the truth?

Over my career I’ve built a lot of  brands and I’ve always found it really funny how every brands says they want to be strong and different but in the end they all fall back on the same generic and tired brand images. I saw this promotion this week for the stock footage house Dissolve Footage and throughout it perfectly captured the high water mark of generic brand expressions – the brand film. You can watch it above or click here to see it on YouTube.

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