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Points: the world’s most advanced wayfinding sign

The more I travel the world the more I see digital signage appearing everywhere. This trend is being powered by the spread of digital devices and a society that is more comfortable with technology but the only problem is that I have found 99% of the user experience are clumsy, static and just not helpful. So I was intrigued when I saw the new Points wayfinding system which does a really nice job of combining digital and physical signage into a flexible system that can give directions to points of interest, current events, news, advertisements or show social media. Each of those categories can then change depending on the time of day and other factors. It is all controlled through a simple button interface that lets the user choose from options like lunch, events, shopping or sights. You can see it in action in the video above which was shot with the prototype sign in Brooklyn. It is being targeted for use in a variety of venues like city way finding, brand events, transit systems and conferences. There is no announced launch date but I hope to see these in cities around the world soon.

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